- 01
Proof of your work
Photos, project detail, before/after. Google and AI systems look for evidence you do the work you claim.
Dedicated proof sections on every service page we build.
- 02
Real customer validation
Reviews from actual jobs, not "great service!" spam. Review velocity is a ranking signal on its own.
Automated review requests after every completed job.
- 03
Depth in your niche
Not "plumbing" — drain cleaning, water heaters, emergency call-outs. Every angle a customer searches.
A page per service, written from real search data.
- 04
A visible process
Start to finish, how long, what it costs. Customers and crawlers both reward clarity.
Process and pricing published on the site, not "call for quote".
- 05
Trust signals
Licence numbers, years in business, the face of the owner. AI answers cite businesses it can identify.
A real about page with verifiable claims only.
- 06
Keywords where they count
Page title, H1, first hundred words, headings. Clear about what you do without stuffing.
On-page SEO on every page, checked before launch.
- 07
Topical authority
Service pages that link to each other so Google understands the whole of what you offer.
An internal linking map built into the site architecture.
- 08
Schema and structured data
LocalBusiness, Service and FAQPage markup — the machine-readable layer AI search reads first.
Full schema on every page, matched to visible content.
- 09
Answer-led content
Headings phrased as real questions with direct 40–60 word answers. The format AI Overviews quote.
Question-and-answer blocks on every key page.
- 10
A phone that always answers
The signal everyone else ignores. Rankings are worthless if the call rings out at 7pm.
An AI receptionist on your line, 24/7 — the piece no web designer offers.