Identity
Brand design in Abbotsford and the Fraser Valley
A practical identity that makes every touchpoint feel connected.
We create the visual and verbal foundation your website, campaigns, and customer materials need to feel recognizably yours.
A system, not a single file
An identity should work beyond the logo.
Colour, type, imagery, and language should feel related across the website and customer materials. Here is a small example from Shaxx’s own visual system.
SHAXXDIGITAL
One recognizable voice.
Across every touchpoint.
Illustrative example. Final deliverables depend on the agreed scope.
What this means for your business
A recognizable foundation
Logo, colour, typography, and message direction create a consistent starting point.
Practical applications
See how the agreed identity carries into a website, campaign, or document.
Rules your team can use
Usage guidance helps people choose the right file, colour, and type treatment.
What is included
Positioning and message direction
Logo and identity system
Colour and typography
Core brand guidelines
Website art direction
Campaign-ready design assets
The process
Discover
We clarify the business, audience, category, and impression the brand needs to create.
Direct
We establish a distinctive visual and verbal direction before expanding the system.
Build
We create the identity, rules, and essential applications that make it useful.
Apply
We carry the system into your website and marketing so the brand works in practice.
Brand identity in Abbotsford
An identity your business can use consistently.
The identity foundation starts at $800 CAD. The agreed scope covers logo, colour, typography, and practical usage guidelines. Additional website, print, or campaign applications are scoped before work begins.
Start by reviewing how your name and offer appear on a phone, a quote, and a customer-facing sign. The purpose is a recognisable system the team can use, not a logo file without instructions.
Inspect our own studio's digital applicationOur concept websites demonstrate visual direction for fictional businesses. They are not client identity projects or evidence of sales results.
Questions, answered
What businesses usually ask first.
What is included in a visual identity?
A typical identity includes positioning and message direction, logo variations, colour, typography, practical usage rules, and the essential assets needed for the website and marketing.
Can you refresh an existing brand?
Yes. We can retain recognizable elements while improving the identity, message hierarchy, and digital application. The right approach depends on what your customers already know and trust.
Can the brand project include a website?
Yes. Brand and website work can be scoped together so the identity, content, and interface are designed as one connected customer experience.
Let’s make the next version count.
Tell us what the business needs to do better. We will help you shape the right scope.
Start a project